Development History

Founded in May 2004, launched KISATUB brand solid wood cabinets

• •Company officially established in Foshan, Guangdong
• •Launched the KISATUB brand specializing in solid wood bathroom cabinets
• •Initial production facility of 5,000 sqm
• •Began serving the domestic market with a focus on quality craftsmanship

Started custom production model

• •Pioneered the custom production model in the bathroom cabinet industry
• •Established dedicated design team for bespoke solutions
• •Expanded product line to include multiple wood species and finishes
• •Built reputation for flexibility and customer-centric approach

Debuted at Shanghai Kitchen & Bath Exhibition

• •First major industry exhibition appearance at Shanghai Kitchen & Bath Expo
• •Received positive market response and industry recognition
• •Established first network of regional distributors
• •Brand awareness began to grow beyond Guangdong province

Production expanded to 40,000 sqm

• •Major production expansion to 40,000 square meters
• •Introduced semi-automated production lines
• •Workforce grew to over 300 employees
• •Product quality and output capacity significantly improved

Founded Yasong sub-brand

• •Launched Yasong sub-brand targeting the modern bathroom segment
• •Implemented multi-brand strategy to cover different market segments
• •Expanded distribution network to 50+ cities across China
• •Successfully navigated the global financial crisis through market diversification

Frankfurt ISH exhibition

• •Debuted at Frankfurt ISH — the world's leading bathroom exhibition
• •Marked KISATUB's official entry into the international market
• •Expanded product range to full bathroom solutions
• •Established initial overseas distributor relationships

First in industry to enter e-commerce

• •Pioneered e-commerce in the bathroom cabinet industry
• •Launched online flagship stores on major Chinese platforms
• •Developed O2O model combining online browsing with offline experience
• •Achieved significant online sales growth within first year

Founded Jialan Business School

• •Established Jialan Business School for dealer training and development
• •Systematized employee training and talent cultivation programs
• •Launched standardized store operation manuals
• •Strengthened brand management and corporate governance

Became Foshan Bathroom Cabinet Alliance President

• •Elected President Unit of Foshan Bathroom Cabinet Industry Alliance
• •Led industry standard development initiatives
• •Hosted industry forums and exchange events
• •Strengthened KISATUB's position as an industry leader

First 5-year strategic plan

• •Formulated and launched the first 5-year strategic development plan
• •Restructured organizational framework for greater efficiency
• •Increased R&D investment by 40%
• •Introduced new product development pipeline system

International strategy

• •Formalized international expansion strategy
• •Exhibited at multiple international trade fairs
• •Products began exporting to Southeast Asian markets
• •Established dedicated international business department

European (Switzerland) R&D Center

• •Established European R&D Center in Switzerland
• •Collaborated with European designers for product innovation
• •Introduced European design aesthetics to product lines
• •Filed first batch of international design patents

CCTV promotion

• •Launched brand promotion campaign on China Central Television (CCTV)
• •National brand awareness reached new heights
• •Store count exceeded 500 nationwide
• •Received multiple industry awards for brand influence

First community store

• •Opened first community-based experience store
• •Invested in smart manufacturing equipment and systems
• •Production base expanded to 100,000 sqm
• •Implemented ERP and MES systems for digital management

Second 5-year plan

• •Launched second 5-year strategic plan focused on quality growth
• •Achieved National High-Tech Enterprise certification
• •Production base reached 150,000 sqm
• •Product export expanded to 50+ countries

KBIS Best Booth Award

• •Won Best Booth Award at KBIS (Kitchen & Bath Industry Show) in the US
• •International brand recognition significantly enhanced
• •Launched new product series targeting the North American market
• •Established partnerships with international designers

Empowered dealers

• •Navigated COVID-19 challenges with resilience and adaptability
• •Launched digital tools to support dealer network remotely
• •Implemented online design consultation and virtual showroom services
• •Maintained stable supply chain and production throughout the pandemic

CCTV documentary

• •Featured in CCTV documentary showcasing Chinese manufacturing excellence
• •Deepened R&D in smart bathroom technology
• •Expanded patent portfolio with 15+ new patents filed
• •Launched upgraded product lines with enhanced features

"Dare to Be Different" slogan

• •Unveiled new brand slogan: 'Dare to Be Different'
• •Rebranded product lines with unified design language
• •Launched flagship store concept with immersive brand experience
• •Received Guangdong Famous Brand Product recognition

Third 5-year plan

• •Initiated third 5-year strategic plan focused on service excellence
• •Launched comprehensive after-sales service upgrade program
• •Implemented AI-powered customer service system
• •Expanded service network to cover 600+ cities nationwide

20th anniversary, Red Dot Design Award

• •Celebrated 20th anniversary of KISATUB's founding
• •Won prestigious Red Dot Design Award for product design excellence
• •Recognized as Nanhai Manufacturing National Invisible Champion
• •Production base fully upgraded with Industry 4.0 standards
• •Products now exported to nearly 100 countries and regions worldwide